Boom di vendite di Ebook negli USA

L’anno 2010 si è chiuso in positivo per le vendite di libri in formato cartaceo negli Stati Uniti: +2,4% , ma la crescita maggiore si è avuta con gli ebook: +164,8% (secondo i dati forniti dalla Association of American Publishers).

Negli Stati Uniti i libri elettronici non sono certo una new entry, le statistiche infatti annoverano la categoria degli ebook già da dieci anni. E nel 2010  i libri elettronici hanno venduto per 441,3 milioni di dollari.

C'è da dire che nel caso di prodotti "nuovi" è abbastanza normale avere impennate di questo tipo agli inizi, ma il segno più interessante è che la realtà ha superato le più rosee previsioni, e malgrado ad oggi gli ebook rappresentino ancora solo una piccola parte della fetta del prodotto librario americano le cifre parlano chiaramente di una crescita costante.

E dal momento che i movimenti di vendite in America si riflettono sempre anche sul mercato europeo (anche se con un leggero distacco di tempo), dobbiamo aspettarci un incremento altrettanto interessante anche sul nostro mercato.

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